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Beauty of Joseon reimagines traditional Korean hanbang beauty for modern routines, drawing on time-honoured ingredients like rice, ginseng and propolis that have featured in Korean skin and health rituals for centuries — including recipes dating to the Joseon dynasty.
The brand is famous for its viral Relief Sun: Rice + Probiotics SPF50+ (a lightweight sunscreen with next-generation UV filters), the Glow Serum with 60% propolis and 2% niacinamide, and the hydrating Ginseng Essence Water. Gentle, glow-giving and great for all skin types. Shop Beauty of Joseon at Lengbox with FREE UK delivery over £35 and a free sample in every order.
Tight, flaky, can't-get-comfortable skin? Here's how to choose the best Korean moisturiser for dry skin this winter, plus six barrier-loving creams we rate – from panthenol to ceramides and honey.