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Beauty of Joseon
Beauty of Joseon reimagines traditional Korean hanbang beauty for modern routines, drawing on time-honoured ingredients like rice, ginseng and propolis that have featured in Korean skin and health rituals for centuries — including recipes dating to the Joseon dynasty.
The brand is famous for its viral Relief Sun: Rice + Probiotics SPF50+ (a lightweight sunscreen with next-generation UV filters), the Glow Serum with 60% propolis and 2% niacinamide, and the hydrating Ginseng Essence Water. Gentle, glow-giving and great for all skin types. Shop Beauty of Joseon at Lengbox with FREE UK delivery over £35 and a free sample in every order.
From the blog
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Korean rice skincare is everywhere in 2026 - and autumn is when it earns its keep. Here's what rice water, rice bran and fermented rice actually do, plus a simple four-step routine using rice toners, serums and masks we have in stock now.