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IT'S SKIN
It's Skin is a Korean skincare brand developed alongside dermatologists, pairing clinical know-how with targeted, concern-specific formulas.
It's best known for the Power 10 Formula range — a line of colour-coded, highly concentrated "effector" serums that each target a different concern (the VC Vitamin C effector for radiance is a long-time favourite). Shop It's Skin at Lengbox with FREE UK delivery over £35 and a free sample in every order.
From the blog
Autumn is retinoid season. Here's our beginner-friendly guide to Korean retinol and retinal: what the difference is, how to start without irritation, and the gentle K-beauty formulas we love.
When you can't hand the gift over yourself, the details do the work. Hand-written notes, gift wrap, instant e-gift cards and next-day UK delivery — here's how to send a Korean skincare gift that feels like you were there.
Korean rice skincare is everywhere in 2026 - and autumn is when it earns its keep. Here's what rice water, rice bran and fermented rice actually do, plus a simple four-step routine using rice toners, serums and masks we have in stock now.