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It's Skin is a Korean skincare brand developed alongside dermatologists, pairing clinical know-how with targeted, concern-specific formulas.
It's best known for the Power 10 Formula range — a line of colour-coded, highly concentrated "effector" serums that each target a different concern (the VC Vitamin C effector for radiance is a long-time favourite). Shop It's Skin at Lengbox with FREE UK delivery over £35 and a free sample in every order.
Tight, flaky, can't-get-comfortable skin? Here's how to choose the best Korean moisturiser for dry skin this winter, plus six barrier-loving creams we rate – from panthenol to ceramides and honey.