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ABIB
Abib is a Korean skincare brand built around gentle, barrier-friendly formulas for sensitive and stressed skin. Its "mild acidic pH" philosophy keeps products close to the skin's natural pH to support a healthy moisture barrier rather than strip it.
Abib is best known for heartleaf (Houttuynia cordata) — a soothing botanical sourced from Korea's Mount Jiri — which runs through its bestselling Gummy Sheet Masks, Mild Acidic pH cleansers and Heartleaf essence. Calming, hydrating and hypoallergenic-tested, it's a great fit for redness-prone and reactive skin. Shop Abib at Lengbox with FREE UK delivery over £35 and a free sample in every order.
From the blog
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