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ANUA
Anua is a Korean skincare brand founded in 2019 that has become one of K-beauty's biggest success stories. Rather than chasing stronger acids and bigger claims, Anua focuses on gentle, ingredient-led formulas that soothe, hydrate and support the skin barrier — with honest product names where the numbers refer to the percentage of the key ingredient.
Its hero is the cult Heartleaf 77% Soothing Toner, a long-running #1 toner at Korea's Olive Young and a TikTok favourite, joined by the Heartleaf Pore Control Cleansing Oil, Heartleaf 80% Ampoule and niacinamide serums. Ideal for sensitive, redness-prone and combination skin. Shop the full Anua range at Lengbox with FREE UK delivery over £35 and a free sample in every order.
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