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ANUA
Anua is a Korean skincare brand founded in 2019 that has become one of K-beauty's biggest success stories. Rather than chasing stronger acids and bigger claims, Anua focuses on gentle, ingredient-led formulas that soothe, hydrate and support the skin barrier — with honest product names where the numbers refer to the percentage of the key ingredient.
Its hero is the cult Heartleaf 77% Soothing Toner, a long-running #1 toner at Korea's Olive Young and a TikTok favourite, joined by the Heartleaf Pore Control Cleansing Oil, Heartleaf 80% Ampoule and niacinamide serums. Ideal for sensitive, redness-prone and combination skin. Shop the full Anua range at Lengbox with FREE UK delivery over £35 and a free sample in every order.
From the blog
Tight, flaky, can't-get-comfortable skin? Here's how to choose the best Korean moisturiser for dry skin this winter, plus six barrier-loving creams we rate – from panthenol to ceramides and honey.
Autumn is retinoid season. Here's our beginner-friendly guide to Korean retinol and retinal: what the difference is, how to start without irritation, and the gentle K-beauty formulas we love.
When you can't hand the gift over yourself, the details do the work. Hand-written notes, gift wrap, instant e-gift cards and next-day UK delivery — here's how to send a Korean skincare gift that feels like you were there.